What Incentives Should You Offer?
Incentives are a nice way of showing your families you appreciate them referring their friends. There is research to show that it’s more about showing appreciation than the actual incentive and some camps just give a simple thank you as the reward. Most camps choose a monetary incentive like 5% discount or 200$ for each […]
How To Fill Your Camp In 1 Day!
Interview with Katie Harrison DR: Hello and welcome to another episode of campfire stories where we interview successful camp directors and consultants who share how they’ve launched and grown their camps. Very exciting today, I’m joined by Katie Harrison who’s the director and founder of Echopond summer camps based in Newfoundland. Hello and welcome Katie. KH:Oh! Thank you […]
How To Get Your Campers To Share Your Photos And Videos
You have run an awesome camp. You have some amazing photos of your kids doing some great things. Of course you share the photos with parents and kids but how do you then get them to share them with their network? If they share, then your camp is being marketed by your biggest fans, with […]
5 Mistakes Camps Are Making With Their ‘Bring A Friend’ Scheme And How To Avoid Them.
The idea is that your happy customers want to spread the word about what you do and in return receive rewards for doing so. Most camps call this a ‘bring a friend’ or ‘referral program’. When done properly this could be the only channel you need to fill your camp. But most camps are only […]
How To Promote Your Referral System So People Use It.
A referral system has been proven in all industries to be one of the most effective ways to grow. However it takes some time and effort to get your referral system up and running and some adjusting to make it right for your audience. The return on investment can be huge with your business being […]
How To Get Your C.I.T’s To Promote Your Camp… So You Don’t Have To
85% of camps run a CIT program but very few camps ask their CIT’s to help with promotion. Your CIT’s can be your best ambassadors, so how do you get them to promote what you do? How we run our CIT program… All our C.I.T’s have to apply for a position on our camp. They […]
How It Works – For Families
Sign up Just enter your name and email. You then receive your unique link. Promote Send link to friends by email, on facebook, private messages etc. You can promote any way you want. Tracked Our website tracks every visitor you have referred. If any of them enrol then you earn a reward. Rewards We email […]
How A Camp Spends Nothing On Marketing And Are Full From January!
Last year we were running Facebook ads costing us 15,000 CHF and I thought there must be a better way to reach our target market and sell our camps. Don’t get me wrong our ads were effective, they were bringing us enormous amounts of traffic and visibility but it wasn’t converting well. Until we got […]