Peter Elbaum joined Camp Tree to help camps grow by bridging two worlds he knows well: technology and summer camp. After seven years as a software engineer, he stepped into the role of year-round camp director – bringing analytical thinking, operational discipline, and a builder’s mindset to a field he’d loved since his first trip to a YoungLife camp in high school.

After marrying into a family of camp directors, Peter quickly saw both the magic of camp and the behind-the-scenes challenges of running one. Working as an Operations Director at a large overnight camp, he experienced firsthand how much camps could benefit from better tools and the power of word-of-mouth for camp growth. That’s what drew him to Camp Tree: a platform that makes it easy to turn referrals into a measurable, scalable enrollment strategy.

At Camp Tree, Peter brings a unique blend of tech expertise and on-the-ground camp experience. He’s focused on helping camps grow without adding complexity by implementing user-friendly interfaces, automations, and integrations with tools camps already use.

When he’s not building Camp Tree, Peter loves playing tennis, reading biographies, and tinkering with side projects. He’s passionate about creating tools that give camp leaders more time for what matters most: making camp happen.