Background on Nebraska 4H Summer Camp…
Sean directs an ACA accredited camp which is part of a university that runs a lot of summer, after school and educational programs.
They started with Camp Tree in November with the aim of getting more referrals and growing their camp.
Sean knew November was a slow month for them for enrolments but knew getting a system in place in the off season would help during the busy time to turn each registration into more and more registrations in the future.
They chose 2 way rewards for referrals of $100 each way. Then a monthly leaderboard reward of their respect and a 4h sticker for reaching 500 points.
I caught up with Sean mid February to find out how it was going and if there was any feedback….
Summary of Interview..
Very happy how it was going – getting good traction and traffic.
Knows he needs to get registrations early so getting earlier and earlier.
Having their best enrolment year to date
Steps he went through to get set up on the system…
Very easy to get start.
Initial meeting with Camp Tree to get the strategy right.
Code set up on website and checked.
Built a landing page – nice and clearMeans there aren’t many questions from families
Only question about how to apply to registration system – clear communication about putting the discount code into the registration system.
Sent initial email and social messages to families inviting them to join.
Then sent a follow up campaign to remind them.
Moving forward – any improvements in the future…
Very happy with it as it stands.
Would like to see more integrations with current systems.
Excited about the new features with multiple campaigns.
